It is the only totally 100% natural Italian Aperitif with no artificial coloring. The closely guarded, all-natural Ginrosa formula is driven by conscientiously sourced pink juniper, cinchona and other botanicals. In addition to its more restrained bitterness, there is also less sweetness to GinRosa, making it more subtle and versatile ingredient in cocktails as well as a more pleasurable sipper on its own or with soda.