Founded by childhood friends Christophe Vialette & Morgan Roail from their passion to share their love for wine and the French Riviera. Gathering of friends and family sharing drinks (aperitifs) and meals is a way of life in the South of France and quality Provençal rosé wine is a big part of this culture. After spending time in the United States, Christophe and Morgan noticed that outside of New York City and some other big metropolitan areas, good Provençal rosés and other wines from their region were hard to come by. One of their first goals was to produce a line of quality rosés from Provençe and introduce them to the USA and other parts of the world.